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Tina Arabian Receives MS2Discovery Student Researcher Award

Tina Arabian is a student member of the MS2Discovery Interdisciplinary Research Institute. Her research interests lie in innovative and sustainable business models and the application of new technologies in such a business model.

Tina was a recipient of the MS2Discovery Graduate Student Researcher Award. Her studies, awarded by MS2Discovery, aim to investigate how a firm can address product misuse and technology obsolescence as two major risks that might arise under servicizing. In her first study, she develops a behavior-dependent pricing model which is empowered by Internet of Things (IoT) technology. She analytically evaluates how and when a firm can leverage this pricing model to reduce product misuse resulting from moral hazard. In particular, she determines conditions under which adopting the proposed pricing strategy results in a win-win-win outcome, where it simultaneously increases the firm's profits, improves customers' utility, and decreases the environmental impacts. This study is completed and is currently under peer review. Her second study aims to investigate the interaction between servicizing and product upgradability, as a solution to address technology obsolescence risk, to determine how and when product upgradability improves firm’s economic and environmental performance. The results are yet to be concluded.

Tina is a PhD candidate in Operations and Supply Chain Management in Lazaridis School of Business and Economics at Wilfrid Laurier University under supervision of Dr. Hamid Noori and Dr. D. Marc Kilgour. She holds a master’s degree in Engineering Management and a double bachelor’s degree in Business Administration and Information Technology Engineering.
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